Logo Unveiled for America’s Bid for the 2027 Summer World University Games

NEWS RELEASEMay 24, 2021

Orlando, Florida and Cary, North Carolina; May 24, 2021: The U.S. International University Sports Federation (USIUSF) and the North Carolina Bid Committee (NCBC) today unveiled the logo for the United States Bid for the 2027 Summer World University Games. 

“We are excited to make public today the iconic look we’ve chosen to represent our efforts to bring the 2027 Summer World University Games to the United States. We’ve enjoyed working with our North Carolina host city partners in the design process and look forward to continuing our partnership through the bid – and beyond!”

The central design element of the bid logo is a triangle, the three vertices of which represent the three geographical areas in the forefront of the bid: the United States of America, the state of North Carolina, and the Raleigh-Durham metropolitan area. 

“The USIUSF took pains to ensure the new logo matches up well with, and serves as a strong complement to, the “U” logo of the International University Sports Federation (FISU), the international governing body for the World University Games,” said Delise O’Meally, FISU Executive Committee member and Secretary General of the USIUSF. 

Two versions of the new logo have been approved: one that features “NC USA” representing North Carolina and the United States, and another with “TRIANGLE NC USA” which more specifically references the research triangle region, the proposed geographic hub of the area’s bid for the Games.

The left side and base of the new logo actually track the colors of the right side of the FISU logo, starting with navy blue on the upper left, proceeding downward through two lighter shades of blue, followed by green, then proceeding along the base with two shades of orange, and finally ending with red on the right side of the base. 

“We chose the triangular shape,” said Wendy Coulter, CEO of Hummingbird Creative Group, the graphics team for the NCBC’s design elements, “both because our host community is referred to as the Triangle and because of the strength and symmetry conveyed by a triangle.” 

The Raleigh-Durham metro area is said to have come to be called the Triangle either because of the three main cities of the area at the time – Raleigh, Durham, and Chapel Hill – which form a triangular shape when connecting them with the straight lines on a map, or because of the prominent role of Research Triangle Park, the world’s largest research park which is the area’s biggest employment center and is located between the three cities. 

“I like the multi-layered aspects of the design,” said Hill Carrow, Chairman and CEO of the NCBC. “You can see that a lot of thought went into it from everyone involved in the process. For example, each of the colors of the Olympic Games, which stand out on the left side of the FISU “U” logo are also included in the bid logo. And my favorite part is that it also contains Duke Blue, Carolina Blue, and State Red in locations in the logo that approximate the locations of those universities on a map.” 

While the logo does not quite have the complexity of an MC Escher design, it is worth pointing out that the three components of the triangle in the logo, if pulled together with no space in between, would form an equilateral triangle, the most common triangle used in architecture and the strongest of all geometric shapes. The 4000-year-old Pyramids of Giza in Egypt, all sides of which are constructed as equilateral triangles, underscore the great strength and stability of the equilateral triangle shape. 

Note, too, that each component of the main equilateral triangle also contains three smaller triangles of varying shapes. These multi-colored interior triangles represent the multi-cultural composition of the Triangle region that come together in a lattice-like structure that adds even more strength, power, and stability to the Triangle.

About the United States International University Sports Federation: Based in Orlando, Florida, the USIUSF is the American organization that holds membership in the International University Sports Federation (FISU) and is the governing body for USA teams participating in the World University Games and World University Championships. USIUSF is comprised of representatives from the National Collegiate Athletics Association (NCAA), the National Association of Intercollegiate Athletics (NAIA), the National Junior College Athletic Association (NJCAA), and the National Association of Collegiate Athletic Directors (NACDA). For more information on the United States International University Sports Federation, visit United States of America (USA) (fisu.net) 

About the North Carolina Bid Committee: Centered in the heart of North Carolina’s Triangle region, the North Carolina Bid Committee is comprised of individuals who are helping with, supporting, and leading an initiative to recruit and host the 2027 Summer World University Games in the Raleigh-Durham-Chapel Hill-Cary area of North Carolina, commonly referred to as the Triangle. The NCBC is affiliated with, and supported by, the Triangle Sports Commission, which serves Wake, Durham, and Orange Counties in North Carolina. The primary goals of the NCBC are to host one of the best World University Games ever, with a great participant experience being the primary barometer; and to showcase North Carolina, and the communities and universities that comprise the state’s Triangle region, to the world. North Carolina’s bid is currently sponsored by Atlantic Tire & Service, Capitol Broadcasting Company, Cary Chamber of Commerce, Contender eSports, Duke Energy, Duke Health, Edge Printed Products, Hummingbird Creative Group, Martin Marietta, McDonald York Building Company, PNC Bank, Raleigh Orthopaedic, Sports & Properties, Inc., Stewart, Triangle Sports Commission, Wasserman, and York Properties, Inc. For more information on the North Carolina Bid Committee or to make a donation to support the bid effort, visit www.ncwugbidcommittee.com. 

About the Summer World University Games: The Summer World University Games are the world’s largest event for student athletes, ages 17-27. The rightsholder for the Games is the International University Sports Federation (FISU), based in Lausanne, Switzerland. The World University Games got their formal start with the 1959 Games in Torino, Italy, where 985 athletes from 45 countries competed in 7 sports during a 12-day period. In more recent times, Taipei 2017 for example, 7,377 athletes from 134 countries competed over 13 days in 275 competitive events in 22 sports at 60 venues where 1,957 medals were awarded. The 15 required sports of the Summer World University Games are Archery, Artistic Gymnastics, Athletics (Track & Field), Badminton, Basketball, Diving, Fencing, Judo, Rhythmic Gymnastics, Swimming, Table Tennis, Taekwondo, Tennis, Volleyball, and Water Polo. For its Bid for the 2027 WUG, the NCBC has proposed Baseball, Rugby 7s, Soccer, and Softball as the “local option” sports. For more information about the World University Games, FISU, and World University Championships, visit www.fisu.net.

About Hummingbird Creative Group: Headquartered in Cary, NC, Hummingbird is an award-winning branding, marketing, and advertising agency working primarily with leaders of healthcare, life sciences, manufacturing/distribution, B2B and service businesses to define brand strategy, develop sustainable brand messaging and implement marketing tactics through advertising, graphic design, sales enablement, public relations and online marketing services. Hummingbird is a proud Champion sponsor of North Carolina’s bid for the 2027 Summer World University Games. For more information on Hummingbird Creative Group, visit www.hummingbird-creative.com 

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