North Carolina World University Games Bid Committee Newsletter

March 31, 2021

This marks the third edition of our North Carolina Bid Committee (NCBC) eNewsletter. Our newsletter is a monthly update on North Carolina’s progress in the bid process for the 2027 World University Games, an event of the International University Sport Federation (FISU). If you are receiving this newsletter for the first time, welcome to the cause, and we thank you for joining us on the quest to bring the world’s largest event for student athletes to our state and the Triangle area.

Wendy Coulter
President & CEO
Hummingbird Creative

Award-Winning Bid Effort

Even though it is still early in the bid process, the local World University Games Bid Initiative has already been recognized as a winner by Hummingbird Creative and the Cary Chamber of Commerce! During January and February this year, Hummingbird Creative of Cary together with the Cary Chamber of Commerce sponsored a contest to award a $25,000 advertising and creative services package to a deserving small business enterprise in celebration of Hummingbird’s 25th year in business. Sports & Properties, Inc., which is a sponsor of the WUG Bid and helping to coordinate and facilitate the bid initiative, submitted the World University Games bid project as an entry.

“While we had many outstanding submissions,” said Wendy Coulter, President & CEO of Hummingbird Creative, “North Carolina’s Bid Campaign for the 2027 World University Games to be held here in the Triangle presented the unique opportunity to add significant value to a major project that has the potential to reap tremendous benefits for Cary, our universities, the Triangle region, and the state of North Carolina. The Bid Campaign stood out clearly as a winning proposition and our company together with the Cary Chamber of Commerce Board of Directors were delighted to select the Bid Project with Sports & Properties, Inc. as our ‘Gold Medalist’ in the contest.”

The confirmation of the award took place at a Cary Chamber of Commerce Board meeting held presciently early morning on February 17, 2021, the very day that the U.S. International University Sport Federation announced the United States Bid for the 2027 Summer World University Games and the selection of the Triangle as America’s Candidate City for the event.

“We are thrilled to be named the recipient of the Hummingbird Creative Services Package,” said Hill Carrow, Chairman & CEO of NCBC. “Wendy and her team have already held several meetings with us, have started on design concepts and strategic planning for the campaign, and are working on everything from branding and public relations to social media and advertising, that will greatly enhance the overall campaign messaging and impacts.”

Bid Campaign Sponsor Additions and Goals

We are very excited to report that our Bid Sponsor Team keeps growing with the recent addition of two significant corporate leaders in the Triangle, Duke Health and PNC. Duke University, now including Duke Health, already heavily involved in the bid as one of the proposed host institutions for Games sports competition and training, is the largest employer in the state of North Carolina. PNC’s presence is equally as significant with its naming rights sponsorship of the most-visited destination in the region, PNC Arena, and its primary sponsorship of our beloved Carolina Hurricanes NHL team.

We are currently working to raise up to $500,000 cash plus in-kind support for the bid for the 2027 Summer World University Games. Though our fundraising campaign only fully got underway in January, despite the pandemic and thanks to the sponsors whose logos appear below, at the end of the first quarter we are on target to meet our goal for the year with a total thus far of $125,000 in cash commitments and another approximately $100,000+ in in-kind goods and services.

With your company’s help we can keep this great momentum going. Please reach out to our CEO directly at if you or your company have an interest in being a sponsor of the bid. Additionally, the NCBC gladly welcomes individual contributions, which are fully tax deductible, and can be made by clicking here.

Games Bid Briefings

In recent months, the NCBC has been called upon for presentations to local groups interested in the bid and prospects for the Games. The NCBC has presented to the Durham Sports Commission (DSC) Board of Directors, the North Carolina Travel and Tourism Board, the Planning and Legislative Committee of GoTriangle, and was recognized during a presentation to the Cary Chamber of Commerce Board of Directors. Special thanks to Marcus Manning, George Habel, and Dan Hill, of the DSC; Wit Tuttle, Amanda Baker, and Rolf Blizzard of VisitNC; Charles Lattuca and Will Allen of GoTriangle; and Howard Johnson, Mark Lawson, Barry Mitsch, Wendy Coulter, and Steve Zaytoun of the Cary Chamber. Special thanks to these leaders and all their Board and Committee members for their strong interest in, and great support of, North Carolina’s Bid for the Games.

These presentations have led to something of a positive viral effect as members of those Boards who are also leaders or members of other Triangle organizations (including local government bodies), have requested World University Games Bid Briefings for their group. If you have a Board, Committee, or organizational group that would be interested in a Zoom briefing on the Games and North Carolina’s efforts to land them, please contact Dannan Crabtree at to arrange it.

International News Nuggets

Leonz Eder
Acting President
  • America’s Candidate City: Last month the Triangle was selected to be America’s Candidate City for the 2027 Summer Games; so we are currently in international competition for the Games.
  • FISU: FISU now has a new Acting President, Leonz Eder, of Switzerland, who will remain in that capacity until December of next year, when the immediate past president, Oleg Matytsin, the Sports Minister of Russia, is expected to step back into the FISU President’s role. Leonz Eder is currently the Managing Director of Swiss University Sports.
  • 2021 Summer World University Games: FISU has been very focused recently on whether the 2021 Summer WUG in Chengdu, China, can be held safely in August or whether a postponement may be necessary. A decision by the Board of FISU on this issue is expected in the near future, possibly as early as this week.
  • 2025 WUG: The expectation is that the announcement of the host city of the 2025 Summer World University Games will be made in the relatively near future, potentially in May. Word on the streets is that the host of those Games will be in Europe.


Feel free to visit our website at for more information or follow us on Facebook and Twitter. We’re looking forward to providing you with another update next month on North Carolina’s Bid for the 2027 Summer World University Games. In the meantime have a Happy April Fool’s Day and nice holiday weekend.


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